Over the last few years, the use of video for branding purposes has been on a sharp increase. Although it is not first in line when it comes to marketing a brand, its prominence is slowly growing.
The importance of video in content marketing can be clearly seen in the fact that YouTube has now grown to become the world’s second largest search engine.
Read on below to find out more about the main reasons why you should include brand videos in your content marketing strategy.
Establish A Connection
Videos have been shown to have the power to establish emotional connections between a brand and the targeted audience. With a video, brands are able to show who they are and demonstrate their intentions with regard to reaching out to their audience. They can be used to make a brand more relatable and trustworthy in the eyes of a new audience.
Simply put, people are more likely to buy from other people. Videos can be used to give your business a face, and with it make it easier for customers to relate to it as mentioned above.
Capture The Attention Of Your Audience
It has now been proven that video has the ability to draw more of the target audience’s attention than any other type of content. In a world where consumers are overloaded with content, it is important for brands that are looking to stand out from the rest to use the most effective strategies to attract and retain the attention of their targeted audience.
As it seems, the video might just be the answer.
Adding a video to your website is bound to exponentially increase the chances of it being featured on the first page of search results. This is due to a number of factors. First and foremost, it’s important to remember that Google wants to show the most informative content to users; videos are deemed to be highly informative and are therefore bound to be prioritized in search results.
Furthermore, since Google owns YouTube, they have over the recent past adjusted their algorithms to put more emphasis on the SEO value of videos.
It is important to mention that to get the highest SEO value out of videos you need to optimize them.
Enhance The Rate Of Engagement
Visual content, including video, is now known for its potential to enhance the rate of engagement between brands and their target audience. Viewers are more likely to comment on, share and embed videos.
After reading the above you should have a clear understanding of why you need to include brand videos in your content marketing strategy.