Gin nowadays is all about experimentation and infusion. There are limitless novel flavors you can produce from all kinds of ingredients, and there is no universal “best mix.” But remember, gin labels are just as important as its contents. Here are some pointers in making your custom gin label stand out from the rest.
Note the Area and Shape
Choose bottles with a large enough surface for you to stick your labels on. It is better for the area to have straight sides. A container that has an unusual shape, such as conical or with ridges, although unique, could be hard to put labels on.
The oval and plaque-shaped stickers are the most common shapes because they fit well on many standard bottle specifications.
Choose the Proper Materials
High-quality materials are less prone to tearing, scuffing, and fading. They are durable and will persist in different storage and transportation conditions.
If you are in business, choose the labeling material that depicts what you want for your brand.
For instance, paper labels allow for either a glossy or matte look, while plastic allows for a sleek finish. Textured paper and its thickness show an antique look, and kraft paper reflects a natural look.
Choose the right material for your brand needs and philosophies.
The visuals are the primary attention-grabbers, setting the tone in how your product is to be perceived. No matter how one says ‘never to judge a book by its cover,’ people most likely always will, so it is crucial to spruce up your gin label.
Take care that the font matches what you want the brand to reflect. Would you want a more serious or laid-back tone? Additionally, make sure that the fonts are easy to read against their background.
Further, improve the visual experience by adding imagery on the packaging to help consumers connect to the product.
High-Grade Label Printer
Yes, you have the design down pat. The colors are vibrant, the fonts beautiful, the information complete. But they are all for naught if they are not printed up-to-par. Different materials work best with different printers, so when printing gin labels, it is best to invest in a high-quality printer, or better yet, consult a professional labeling company.
When planning to make labels, keep in mind these tips. Tags are not only stickers or pieces of paper; they are a reflection of your brand, a first glimpse into what you could offer, and what consumers could experience.